ECTS credits ECTS credits: 3
ECTS Hours Rules/Memories Student's work ECTS: 51 Hours of tutorials: 3 Expository Class: 9 Interactive Classroom: 12 Total: 75
Use languages Spanish, Galician
Type: Ordinary subject Master’s Degree RD 1393/2007 - 822/2021
Departments: Organisation of Companies and Commercialisation
Areas: Business Organisation
Center Faculty of Economics and Business Studies
Call: Second Semester
Teaching: With teaching
Enrolment: Enrollable | 1st year (Yes)
– Ability to understand the influence of innovation on business competitiveness.
– Familiarize students with the strategic processes of innovation management.
– Ability to understand the importance of knowing how to exploit opportunities and innovative ideas and the need to have the greatest number of people and agents, both internal and external to the organization, for the development of innovative ideas.
– Ability to understand the methodology and characteristics of innovation in business models.
– Become familiar with the implementation of the strategy in the company, identify possible internal resistance and understand the keys to change management.
1.- Strategy, innovation and competitiveness
2.- Industry dynamics of innovation
3.- Formulating innovation strategy
4.- Business model innovation
Basic bibliography:
SCHILLING, M.A. (2023): Strategic management of technological innovation. (7th edition) Ed. McGraw Hill.
SCHILLING, M.A. (2008): Dirección estratégica de la innovación tecnológica. (2ª edición) Ed. McGraw Hill.
TIDD, J.; BESSANT, J.R. (2020): Managing innovation: integrating technological, market and organizational change. (7th ed.) Ed. Wiley.
Complementary bibliography:
GRANT, R.M. (2014): Dirección Estratégica. Conceptos, técnicas y aplicaciones. (8ª edición) Ed. Civitas.
FERNÁNDEZ SÁNCHEZ, E. (2005): Estrategia de innovación. Ed. Thomson.
GUERRAS, L.A.; NAVAS, J.E. (2022): La dirección estratégica de la empresa. Teoría y aplicaciones. (6ª edición) Ed. Civitas.
HIDALGO, A.; LEÓN, G.; PAVÓN, J. (2013): La gestión de la innovación y la tecnología en las organizaciones. Ed. Pirámide.
HILL, C.W.L.; SCHILLING, M.A.; JONES, G.R. (2019): Administración estratégica: teoría y casos. Un enfoque integral. (12ª edición) Ed. Cengage Learning.
OSTERWALDER, A.; PIGNEUR, Y. (2011): Generación de modelos de negocio. Ed. Deusto.
OSTERWALDER, A.; PIGNEUR, Y.; ETIEMBLE, F.; SMITH, A. (2020): La empresa invencible. Ed. Empresa Activa.
TIDD, J.; BESSANT, J.R. (2014): Strategic innovation management. Ed. Wiley.
WHITTINGTON, R.; ANGWIN, D.; REGNER, P.; JOHNSON, G.; SCHOLES, K. (2023): Exploring strategy. Text and cases. (13th edition) Ed. Pearson.
Additional bibliography can be detailed by the teacher at the beginning of each lesson.
BASIC, GENERAL, TRANSVERSAL AND SPECIFIC COMPETENCES
CB6 – Ability to possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context.
CB7 - Ability to apply the knowledge acquired and to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of study.
CB9 – Ability to communicate their conclusions and the ultimate knowledge and reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way.
CB10 – Ability to have the learning skills that allow students to continue studying in a way that will be largely self-directed or autonomous.
CT2 - Organization and planning.
CT4 - Autonomy in learning.
CT6 - Sensitivity towards social and environmental problems.
CT7 - Creativity and innovative capacity.
CT8 - Competence for the search and management of information and data.
CE5 - Ability to formulate, integrate and synthesize new and complex ideas in participatory processes for the development of strategic plans in the field of economic development and sustainability.
CE7 – Ability to acquire the theoretical and instrumental knowledge necessary to carry out a high-level professional activity for the design and management of strategic plans, programs and projects related to circular economic development, innovation and sustainability.
CE2 - Ability to locate, select and evaluate statistical, documentary and bibliographic information sources to apply in the study of economic development, innovation and sustainability; as well as use and cite the information respecting ethical and legal limits.
In the expository sessions the fundamental contents of the themes that make up the program will be explained, emphasizing the especially relevant aspects and the relationships between them. In the interactive sessions it is about the students applying the theoretical concepts. For this, case studies will be carried out, readings of texts and articles will be commented, and questions raised by the teachers will be discussed. With the readings, it is intended that students access relevant sources of information, especially magazines of interest, that familiarize themselves with leading authors, learn about business experiences of interest to the subject, and develop the capacity for analysis, synthesis and argumentation.
Additionally, they will be able to prepare various group work and present it orally in class. All of this is intended to stimulate cooperative work and develop analytical, argumentation and communication skills. The students' personal work activities include, in addition to the time dedicated to study, reading the material provided by the teaching staff, searching for information in the library, newspaper library or databases and preparing various group works. In the tutorials, the teachers will guide the students on the practical cases, readings, works and exhibitions; They will also serve to solve doubts and solve problems that students face in the learning process and as a channel for feedback on its results. The tutorials will be primarily face-to-face. During the course, the "virtual classroom" will be used for communication, teaching and evaluation tasks. You can also use the Microsoft Teams tool; In this case, the students will be informed promptly.
This course will use a combination of readings, case studies and lectures. Theoretical knowledge will be assessed by an exam.
a) 70% exam.
b) 30% active participation during the case study and reading discussion sessions.
To get to sum b) the minimum grade in the exam must be 4 over 10 points.
The overall grade must be 5 points or more in a 10 scale to pass the subject.
Students must attend to 80% of the lectures and workshops.
Assessment system in second opportunity will be the same as that described for the first opportunity, and a new final exam will be carried out.
Following the Instruction Nº 1/2017 of Secretaría Xeral, students who are exempt from attendance in certain situations will be evaluated with a final exam (100%). Exemption from attendance must be authorized in advance by the university.
In cases of fraudulent performance of exercises or tests, the provisions of the Regulations for the evaluation of student academic performance and review of grades will apply.
This is a three-credit course and each credit is equivalent to 25 hours.
Hours will be distributed in the following way:
– Contact hours (expositive, interactive, tutoring and assessment): 25 hours
– Students’ individual work: 50 hours
For a better understanding, students must do the readings before the classes.
Students must attend lectures and workshops.
Adolfo Campos Vazquez
Coordinador/a- Department
- Organisation of Companies and Commercialisation
- Area
- Business Organisation
- Phone
- 881811600
- adolfo.campos [at] usc.es
- Category
- Professor: LOSU (Organic Law Of University System) Associate University Professor
| Tuesday | |||
|---|---|---|---|
| 17:00-18:00 | Grupo /CLE_01 | Spanish | Classroom 06 |
| 05.19.2025 16:00-18:00 | Grupo /CLE_01 | Classroom 06 |
| 05.19.2025 16:00-18:00 | Grupo /CLIS_01 | Classroom 06 |
| 06.17.2025 16:00-18:00 | Grupo /CLIS_01 | Classroom 06 |
| 06.17.2025 16:00-18:00 | Grupo /CLE_01 | Classroom 06 |